Inity Intimates

As my graduation project at AMFI, I identified a gap in the market for men’s underwear.
I created a new brand called –INITY, developing a full brand identity, concept, underwear and campaign photoshoot.

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The idea behind –INITY was to redefine men’s underwear — creating pieces that evoke confidence and curiousity.

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Photographer: Mees Tempelaar

Make-up and hair: Florence van der Lugt

Assistent: Anouk Schmitz

Concept, styling, production: By me